Communications Tools

Readings on Framing & Messaging

Framing Brief: The Problem with Obesity

Meta Messaging: Framing your Case and Reinforcing your Allies

Excerpt from Framing For Activists: Building Movements By Talking Strategy by Charlotte Ryan and Bill Gamson

Media Planning

Planning for Media Advocacy

Media Planning Template

Media Guide for Grassroots Speakers by Carol Rissman and Charlotte Ryan

News Analysis

Obesity Crisis or Soda Scapegoat? The Debate Over Selling Soda in Schools, analyzes news coverage of the first soda sales bans in schools (Oakland and Los Angeles Unified School Districts) and finds that by acknowledging the complexity of the obesity crises, supporters of the soda sales bans may be undermining their own arguments

Learn More