The Robert Wood Johnson Foundation

(CCHE) is a national program of the Robert Wood Johnson Foundation (RWJF) that sets out to prevent childhood obesity by increasing access to healthy foods and safe places to play in communities of color. The program will advance RWJF’s 5 Big Bets by supporting diverse, community-based organizations and federally chartered tribal nations in the development and implementation of effective, culturally competent policy initiatives to address the root causes of childhood obesity locally.

Five Big Bets

Over the next 10 years, RWJF’s strategy for ensuring a healthy weight for all kids is centered around five “big bets” that they believe will help all children across the country grow up at a healthy weight:


1. Ensuring that all children enter kindergarten at a healthy weight.

2. Making a healthy school environment the norm and not the exception across the United States.

3. Making physical activity a part of the everyday experience for children and youth.

4. Making healthy foods and beverages the affordable, available, and desired choice in all neighborhoods and communities.

5. Eliminating the consumption of sugar-sweetened beverages among 0-5 year olds.