Below you will find content from our past webinars in our 2011CCHE Webinar Series. We have provided a recording of the webinar that includes audio, a downloadable version of our slides, and if applicable, any additional resources offered during this webinar.
Target Marketing of Junk Foods to Communities of Color
How do you know you are in a low income community? Often, the high numbers of fast food outlets and junk food advertising is one sure sign. Some advocates call this kind of target marketing of unhealthy products predatory marketing. This webinar will explore how target marketing of junk food and beverages disproportionately affects communities of color, expose some of the more insidious practices and discuss community efforts to fight back.
Presenters
Dr. Sonya Grier, Associate Professor in the Department of Marketing at American University, and Mr. Kwesi Ronald Harris, Director, African American Male Resource Center at Chicago State University.
Dr. Sonya Grier, Associate Professor in the Department of Marketing at American University, and Mr. Kwesi Ronald Harris, Director, African American Male Resource Center at Chicago State University.
Moderator
Lori Dorfman, Executive Director, Berkley Media Studies Group
Lori Dorfman, Executive Director, Berkley Media Studies Group
Resources
Replay of the Webinar
The replay lasts approximately one hour. By clicking the link above you'll be taken to a different webpage and the webinar will begin playing.
The replay lasts approximately one hour. By clicking the link above you'll be taken to a different webpage and the webinar will begin playing.
Slides from the Webinar
Targeted Food and Beverage Marketing to Black Consumers (PDF, 1.4 MB)
Target Marketing Briefs
The Soda and Fast-Food Industries Target their Marketing Towards Mothers of Color (PDF, 147 KB)
»
- Login to post comments
